Course curriculum
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1
Careers in Digital Marketing
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About the Mentor
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Breaking Down the Word 'Digital Marketing'
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Where does Digital Marketing fit in the 'Marketing Funnel'?
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Types of Digital Marketing
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The Digital Ecosystem
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The Making of a Marketing Campaign, from Step 1
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Digital Marketing in Action
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Types of Roles Available in Digital Marketing
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Questions and Answers
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2
Performance Marketing: Google and Facebook Ads
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Introduction of the Speaker
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Introduction to Google Ads
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Getting to know the basic metrics
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Launching Google Ads
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User Journey and Website Funnel
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Key Differences between Google Ads and Facebook Ads
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Introduction to Facebook Ads
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Launching Facebook Ads
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Questions from the Audience
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3
Performance Marketing: How SEM, AdWords, Keywords & Analytics Works
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Introduction of the speaker + Quick Recap
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Keyword and Search Queries Match
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Keyword Match Types in Detail
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How to choose the right keywords for your ads
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Intro to Negative Keywords
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Quality Score in Google Ads
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Bidding Strategies
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The Audience Manager
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Desktop vs. Mobile Google Display Ads
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Remarketing Campaign
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4
Performance Marketing: Facebook Marketing in-depth
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Quick Recap and Overview of the Session
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Facebook Audiences
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Audience Overlap
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Facebook Pixels
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Conversion Optimisation
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Bidding Strategies
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Campaign Budget Optimisation (CBO)
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Budgets and Ad Schedule
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5
Resources
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Follow these Blogs/Websites (Arwal Dhar- McCormick India)
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Good Books to read (Arwal Dhar- McCormick India)
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Google Analytics Goal Importing (Atishay Jain- SplashLearn)
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Meet your cool trainers and mentors 👩🏫
Industry Expert
Arwal Dhar
Arwal Dhar is an experienced digital marketing professional and is currently working as the Associate Marketing Manager at McCormick & Company. She handles e-commerce merchandising and growth strategies for McCormick's Spice segment. She also manages social media and content strategy for McCormick's Indian Brands.
Senior Manager, SplashLearn
Atishay Jain
Atishay is a Core Digital Marketer with over 10 Years of experience in performance marketing. Expertise in FB Ads, Google Ads, Apple Search Ads, Mobile App Marketing, Affiliate Marketing, Programmatic Advertising & Data Analytics. He is currently working for SplashLearn and Leading Performance marketing team.
